What is the WP Engine Agency Partner Program?

If you’re a WordPress agency or freelancer aiming to elevate your business, the WP Engine Agency Partner Program offers a wealth of benefits tailored to support your growth. From complimentary premium themes to priority support and revenue-sharing opportunities, this program is designed to empower agencies at every stage.

What is the WP Engine Agency Partner Program?

The WP Engine Agency Partner Program is a free initiative crafted for agencies specializing in WordPress development, design, and digital marketing. It provides partners with tools, resources, and support to enhance their service offerings and expand their client base. Whether you’re a budding freelancer or an established agency, this program offers scalable benefits to match your growth trajectory.

Eligibility Criteria

Joining the program is straightforward, with minimal requirements:

• Business Email: Applications must be submitted using a business email address (e.g., @youragency.com).
• Active Website: Your agency should have an operational website showcasing your services.
• WordPress Focus: Your agency should be involved in WordPress-related services, such as design, development, or marketing.

Notably, there’s no obligation to refer a specific number of clients to join the program. All new partners commence at the Member tier, with opportunities to ascend based on performance and referrals.

Key Benefits of the Program

The program is structured into four tiers—Member, Preferred, Advanced, and Strategic—each offering escalating perks:

1. Free Agency Hosting Account

Partners receive a complimentary hosting environment, ideal for:

• Hosting your agency’s website
• Staging client projects
• Demonstrating WP Engine’s capabilities to potential clients

2. Access to StudioPress Themes

Gain free access to all StudioPress themes and the Genesis Framework, renowned for their performance and SEO optimization. This benefit alone can save your agency significant costs.

3. Priority Technical Support

Enjoy expedited access to WP Engine’s expert support team, ensuring swift resolutions to technical queries and challenges.

4. Revenue Sharing Opportunities

Earn recurring commissions for client referrals:

• Member & Preferred Tiers: 8% commission per plan
• Advanced Tier: 10% commission per plan
• Strategic Tier: 12% commission per plan

Commissions are paid monthly for up to 12 months per referral.

5. Agency Directory Listing

Enhance your agency’s visibility by being featured in WP Engine’s Agency Directory, connecting you with potential clients seeking WordPress expertise.

6. Co-Marketing Opportunities

Collaborate with WP Engine on marketing initiatives, including webinars, case studies, and promotional campaigns, to amplify your agency’s reach.

7. Dedicated Partner Success Manager

Receive personalized guidance and support from a dedicated partner manager, assisting you in maximizing the program’s benefits and achieving your business goals.

Tier Advancement and Additional Perks

As your agency grows and refers more clients, you can ascend through the program’s tiers, unlocking additional benefits:

• Preferred Tier: Requires 3 client referrals.
• Advanced Tier: Requires $1,200 in referred revenue.
• Strategic Tier: Requires $5,000 in referred revenue

Higher tiers offer enhanced perks, including optimized directory listings, introductions to brands seeking agency services, and access to exclusive co-marketing opportunities.

How to Join

Embarking on your journey with the WP Engine Agency Partner Program involves three simple steps:

1. Submit Application: Provide your agency’s details and business email.
2. Approval Process: WP Engine typically reviews applications within a few hours.
3. Onboarding: Once approved, you’ll receive access to your partner portal, resources, and dedicated support.

To apply, visit the WP Engine Agency Partner Program page.

Final Thoughts

The WP Engine Agency Partner Program is a strategic alliance for agencies aiming to scale their WordPress services. With a suite of benefits—from free premium themes and hosting to revenue-sharing and co-marketing opportunities—this program offers tangible value to its partners. Whether you’re just starting or looking to elevate your agency’s offerings, WP Engine provides the tools and support to help you succeed.